What Do Sponsors Really, Really Want?
Sponsors are the key to your events, but driving the engagement they crave onsite can be a challenge—jeopardizing the financial support, credibility, and added value they bring with them.
What do your sponsors really, really want? A home-run sponsor engagement program that starts with brand awareness, and ends with a list of high quality of leads gathered from your event.
Register to watch the session recording and learn battle-tested strategies from industry experts Thorben Grosser, Alistair Fernandes, and Christine Mack on how to think like a sponsor and lock in sponsorship value.
Meet your experts
VP of Product Marketing, EventMobi
Thorben is a seasoned event planner and marketer with more than a decade of experience in the industry including eight years spent as EventMobi Europe's GM. He now oversees the relationship between customers and products, as well as leading go-to-market strategy. Thorben is passionate about educating the next generation of event professionals and when he is not busy helping planners fix their event technology problems, lectures at Victoria University of Applied Sciences in Berlin.
Manager, Customer Success, EventMobi
A former association planner, Christine Mack is the manager of the Customer Success team at EventMobi, where she has the pleasure of leading a team of seasoned Event Success Managers dedicated to the success of EventMobi clients. She has spent over a decade assisting the financial growth of non-profit organizations through the development of new, and expansion of existing sponsorship programs. Drawing on principles of event design and digital event strategy, Christine looks to the unique needs of each event and event owner to determine how best to facilitate and drive the desired outcomes while focusing on optimizing the attendee experience.
Event Tech Manager, EventMobi
Alistair is a global event management professional with 15 years of industry experience. He was on the senior event planning team for two of Canada’s largest tech conferences - OCI’s Discovery in Toronto, Ontario & Innovate BC's #BCTECHSummit in Vancouver, BC. Alistair oversees management and delivery of all EventMobi’s Marketing events, including trade shows and exhibitions, industry events, webinars, and roadshows (in-person, virtual, hybrid). His event philosophy is based on creative thinking, storytelling and data driven marketing.