Don’t miss the signals hiding in plain sight—your next big win is in the tiny details.
Big moves start with small signals. Most people miss them—but you won’t. In this fast-paced session, you’ll learn how to catch the micro-signals your attendees are already giving you, and turn them into moments that build trust, improve experiences, and keep your audience coming back for more.
Get real talk from event pros who know how to spot the right signals—without creeping out your audience or running your team ragged.
Why You’ll Want In:
🔍 Sneak peek at the attendee signals top event pros are watching
📊 How to collect meaningful data—without crossing privacy lines
⚡ Real-time plays to improve experiences on the spot
🔁 Build loyalty loops that bring audiences back again and again
Fast-Action Bonus:
⚡ First 100 registrants score the exclusive Feedback Survey Pack—ready-to-use templates to help you catch the signals that matter most.
Meet the Speakers
Dahlia El Gazzar
#EventTech innovator and industry thought leader
Dahlia brings an OMG-attitude to all things #eventtech and is obsessed with simplifying the conversation between tech companies and users, turning them into storytellers, and creating meaningful connections. With over a decade of experience in meetings and events, she has worked on both the professional planning side and as an association collaborator.
Known as the coffee-fueled go-to source for trend-setting solutions, event tech insights, and social media expertise, Dahlia has helped countless organizations navigate audience engagement and innovation. She’s passionate about cutting through the noise, helping event professionals embrace technology, and driving change in the industry.
Vinnu Deshetty
Event ROI Coach
Meet Vinnu Deshetty, the Event ROI Coach who’s been turning event data into measurable success stories for 30 years. A former event tech founder with a knack for making data more approachable, she’s on a mission to help organizations make impactful decisions through change management and seamless tech implementation.
When she’s not decoding dashboards or inspiring new strategies, Vinnu is an instructor for PCMA’s Event Leadership Institute and a proud member of ASAE’s Technology Advisory Council, shaping the future of event technology. Armed with a Vanderbilt University education and years of hands-on experience, she thrives on building data-driven cultures that wow attendees and maximize event investments. Based in Washington, DC, Vinnu is here to take your events—and their ROI—to the next level!
Heather Holst-Knudsen is the Founder and CEO of H2K Labs, a tech-driven value creation firm dedicated to helping media, event, data, and marketplace businesses accelerate revenue growth, boost profitability, and enhance enterprise value through the power of data, digital innovation, and AI. She also spearheads Revenue Room™ Connect, a professional network and executive education platform designed for revenue-focused leaders.
Additionally, Heather hosts The Revenue Room™ Podcast and produces RevvedUP, the premier event for CEOs and their revenue-critical C-Suite teams centered on data-driven strategies and value creation. A veteran of the B2B information and events industry, Heather began her career at Thomas Publishing, Miller Freeman, Reed Elsevier, and IDG before leading—and selling—Thomas’s Manufacturing Enterprise Communications division.
She’s since advised SaaS innovators like Feathr, Gleanin, Brella, and Edflex, while growing H2K Labs into a trusted strategic partner. Widely recognized for her leadership in data-driven revenue acceleration, digital transformation, and product innovation, Heather brings over 30 years of experience turning complex data into scalable growth.
Let's connect on Linkedin