Transform your sponsorship strategy from traditional booth sales to psychology-driven experiences that create FOMO.
Learn how innovative organizations are designing packages sponsors actively seek out, with real examples across different budget levels.
What you'll get out of this session:
- The real psychology behind why sponsors say yes (or ghost you)
- How to create that "must-have" feeling in your packages
- The actual numbers that make sponsors' eyes light up
- Stories of weird, wonderful sponsorships that somehow worked brilliantly
Meet the Speakers
Dahlia El Gazzar
#EventTech innovator and industry thought leader
Dahlia brings an OMG-attitude to all things #eventtech and is obsessed with simplifying the conversation between tech companies and users, turning them into storytellers, and creating meaningful connections. With over a decade of experience in meetings and events, she has worked on both the professional planning side and as an association collaborator.
Known as the coffee-fueled go-to source for trend-setting solutions, event tech insights, and social media expertise, Dahlia has helped countless organizations navigate audience engagement and innovation. She’s passionate about cutting through the noise, helping event professionals embrace technology, and driving change in the industry.
Dan Cole
Head of Sales at AVIXA's InfoComm Show, former SVP at International SPY Museum
With over 35 years in sales and leadership, Dan Cole is a renowned executive, writer, and speaker known for his expertise in sales fundamentals and team success. Formerly Senior Vice President of Strategic Relationships at the International SPY Museum, he now serves as Head of Sales at AVIXA's InfoComm show. His career includes executive roles at Hargrove, Inc., and 16 years leading business development for CES and its parent organization.
Dan’s sales journey began at Lanier Worldwide, followed by leadership roles at National Trade Productions, Advanstar, and Yellowbrix. He has earned top industry awards, including IAEE’s Most Outstanding Sales and Marketing Executive and the International Business Awards Most Outstanding Sales Executive. In 2024, he was nominated for PAR’s GOAT award. He serves on CEIR's Research Council and leads the PAR Business Development Accelerator Group. Dan remains a renowned authority in sales and leadership, shaping the industry with his expertise.
Mason has led marketing efforts at numerous boutique and bootstrapped businesses, proving that a scrappy, account-based approach can outperform expensive ABM programs. Over the past three years, his strategies have generated over $15M in revenue and delivered a 20X ROI.
Now, he leads a team of fellow Scrappy ABM experts who specialize in high-impact, low-budget plays. Mason is passionate about helping businesses grow without relying on excessive tech tools, focusing instead on practical, results-driven marketing strategies that deliver measurable success.
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