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READ THE LATEST ISSUES

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October 2025

Sustainability takes center stage in this month’s Mixer. From rethinking signage and food choices to building better supply chains and smarter swag, we explore how going green can be more than a good deed—it can be great marketing. Plus, we unpack why all-in-one event apps might not be all that, peek into the rise of microweddings, and learn a few lessons in sound design from the Hollywood Bowl.

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September 2025

As the busy fall season begins, this issue explores how global uncertainty is reshaping event strategies, with one association making the bold choice to move its flagship meeting across the border. We also highlight the growing power of podcasts, the rising demand for mocktails at conferences, and a record-breaking baseball that shows how community and creativity can spark unforgettable attendee experiences.

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August 2025

 This edition zooms in on the association world—timed with ASAE’s Annual Meeting—exploring how events can both recruit and re-engage members amid rising churn concerns. Plus, we cover the buzz on massive LED screens, TSA’s relaxed shoe rules, and the lessons B2B planners can steal from Comic-Con’s 55-year success.

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Past Issues >
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July 2025 –

Summer’s in full swing. This issue digs into the new marketing playbook in a post-SEO world, showcases the show-stopping potential of drone displays, and makes a case for slowing down—because some of the best connections happen at a gentler pace.
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June 2025 –

This month, The Mixer turns up the heat as events get in full swing. Dive into thoughtful coverage on why solid data privacy is more essential than ever for attendee trust, explore the surprising second act many event planners are considering, and read how a soap brand made waves with a buzz-worthy Coachella moment.
Read the full issue →

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May 2025 –

In this issue, we unpack why the humble promotional pen suddenly costs more, spotlight a reusable silverware option making waves in sustainable events, and dig into the surprising resurgence of hybrid events. Drawing inspiration from Twitch, we explore how event pros can reinvent hybrid to be more engaging than ever.
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April 2025 –

In our kickoff issue, we set the stage with a look at emerging event tech trends, strategies for driving attendee engagement, and inspiring examples from across the industry. From creative approaches to sponsorship to practical tips, this first edition delivers a well-rounded mix to spark ideas and elevate your events.
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ABOUT US

  • OUR MISSION Open or Close

     At The Mixer, our goal is simple: to empower event professionals with the knowledge, inspiration, and tools they need to create meaningful experiences. Each month, we curate insights that spotlight emerging trends, innovative technologies, and creative approaches to engagement—always with a focus on helping you stay ahead in a rapidly evolving industry. Whether you’re running large-scale conferences, intimate meetings, or hybrid gatherings, our mission is to provide ideas that spark action and make every event more impactful.

  • EDITORIAL PRINCIPLES Open or Close

     We believe that great content should be practical, trustworthy, and inspiring. That’s why The Mixer is built on a commitment to editorial integrity—balancing thought leadership from industry experts with actionable strategies you can put into practice right away. We aim to cut through the noise by highlighting what truly matters to event professionals, while keeping our voice approachable and engaging. Every issue is crafted to inform without overwhelming, inspire without fluff, and deliver value you can rely on month after month.

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