Virtual Masterclass: The Roadmap to Hybrid
How to Deliver Event Sponsorships for a Hybrid Event
As live events come back, some things will have to change. Hybrid events that appeal to both in-person and virtual participants will be the norm. The sponsorship requirements for in-person event components will differ widely from virtual event components.
If you’re wondering what that means for sponsorships, watch session moderator and #eventtech writer Michelle Bruno discuss strategy and best practices with guest speaker Meg Fasy, Principal at sponsorship management agency FazeFWD in this 1-hr discussion between event professionals.
What you'll learn about:
- Pricing sponsorships - How to put a price tag on the unknown
- Sponsorship design - How to create experiences that everyone can opt into
- Activating sponsorships - How to deliver consistency on two channels
- Sponsorship metrics - How to measure success on multiple fronts
And much more.
Meg has worked for (or with) some of the biggest brands you know. Her career spans several markets including hotel, CVB, industry associations, event technology and strategic partnerships, where she has been both a buyer and seller. Meg is best known for motivating sales and marketing teams, driving strategy and connecting people. She started FazeFWD, a sponsorship management company, because she saw the need to elevate the conversations between organizers and brand partners for the mutual goal of increasing attendee engagement.
Michelle Bruno, CEM, CMP, MPC
President, Bruno Group Signature Services
Michelle Bruno is a technical marketing writer, event-technology blogger and technology journalist based in Salt Lake City. She writes for event-industry publications and develops content and content strategies for event-industry technology companies and agencies at Bruno Group Signature Services. She also publishes Event Tech Brief, a website on event technology and serves as a judge for several event technology award competitions.